Radio spots: There are many options for listening to music today, so spreading your message around can be costly & your message competes with every piece of information on air.
Newspaper ads: The readership for traditional news sources is in sharp decline & your message competes with every digital news source.
Television commercials: There are many options for watching tv today, so spreading your message around can be costly & your message competes with every piece of information out there.
Standard Billboards are the most cost effective form of advertising! They allow you the opportunity to reach all walks of life/ ages/ commuters/ travelers/locals and they also allow you the opportunity of frequency or the number of times someone gets to the chance to see your message/recall your name/products/services you provide. With USA Outdoor’s lighting, we are the ONLY company providing the true 24/7 exposure that billboards are intended to provide. Billboards give you the ability to maximize your exposure by allowing you to remain in plain sight 24 hours per day/7 days per week...guaranteed exposure vs hit & miss/fractured exposure or a one-time shot exposure! No other form of advertising is cost effective to sustain a 24/7 presence for even 30 days let alone months or years!